Brand & Marketing Lead

Brand & Marketing Lead

Full-time or Advisory ·
Fully Remote

About the Company

A stablecoin infrastructure business providing a single API network for financial institutions, neobanks and payment providers to access digital asset liquidity, cross border payments and treasury tools across 75 currencies. $8M raised earlier this year and scaling fast into new markets.

The Role

This is the first senior marketing hire in the business, reporting directly into the CEO. They are looking for someone to define how the company shows up in the market, build the brand from the ground up and own the GTM motion end to end. Strategic ownership with a hands on remit.

What You Will Own

• Build and own the brand, narrative and visual identity from scratch

• Define and execute the GTM strategy for a technical product sold to FIs, neobanks and

  payment providers

• Own content and thought leadership in a space where education and positioning are

  everything

• Drive demand generation across the right channels

• Work closely with the CEO and product team to translate complex infrastructure into

  compelling market messaging

What They Are Looking For

• 5 to 10 years in marketing with a B2B background, ideally within fintech, stablecoin or payments

• Comfortable being the first and only senior marketer, no team around you from day one

• Someone who can operate strategically but is equally happy being hands on

• Strong communicator who can simplify complex technical products into clear messaging

• Startup or early stage background strongly preferred

• Crypto, stablecoin or cross border payments exposure a strong plus