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The business required a senior product leader based in Washington DC with niche experience in consumer credit cards — a highly specific profile within a tightly defined regional market. It was a search the team had not previously executed in that location, and the talent pool was neither broad nor easily visible.
The company was preparing to make its first sales hire — a pivotal appointment that would shape commercial trajectory across Africa’s FX and stablecoin markets. This was not simply about filling a role. It was about defining how the business would enter and scale within a complex financial ecosystem.
The business required a senior sales leader to drive growth across key African markets, specifically Ghana, South Africa, Nigeria and Kenya. This was not a generic commercial hire. The mandate demanded deep payments infrastructure expertise, an established track record within fintech ecosystems, and, critically, existing relationships with local banks, payment service providers and financial institutions.