Founding Marketing Lead

Founding Marketing Lead

Full-time ·
In office, New York (4 days per week)

About the Company

An AI native claims TPA taking on the $250B insurance claims industry, an industry that still runs on fax machines, phone tag and adjusters buried in paperwork. 10x YoY revenue growth, on track for a significant revenue run-rate in under two years. Backed by marquee VCs.

The Role

This is the first marketing hire in the business, reporting directly into the CEO. The goal is to make their buyers, carriers and MGAs, aware of who they are and have an opinion before a sales rep ever reaches out.

They run an account based motion into a market where buyers are risk averse and decisions take time. You will partner shoulder to shoulder with Sales to generate qualified inbound and build the credibility that makes those conversations easier.

What You Will Own

• Build the marketing function from the ground up at a fast scaling AI startup

• Own external presence across content, thought leadership, events and conferences

• Build and scale a strategic partner ecosystem across distribution partners, industry

  associations and adjacent platforms

• Partner with Sales on pitch decks, exec level proposals and account based programmes

  that generate qualified inbound and accelerate pipeline

• Instrument what you ship, measure what works, kill what does not and reallocate fast

What They Are Looking For

• 5 to 10 years in marketing, ideally within a sales led, account based motion into complex multi-stakeholder deals

• Startup DNA, comfortable being the first and only marketer with no team around you

• Analytically driven, not just creative, you can judge whether a campaign worked and

  iterate quickly

• Exceptional communicator, clear and precise, people actually read what you send

• Fluent with AI tools as part of your day to day workflow

• InsurTech, FinTech or vertical AI/SaaS experience a plus